Curatours is a platform for social, immersive museum visits built by UK studio Cooperative Innovations and part-funded by the UK Government's Innovate UK programme. The core concept is straightforward but genuinely powerful: rather than offering a solitary 360-degree video tour, Curatours puts visitors together in a shared 3D space where they can move around, interact with exhibits, and talk to one another in real time.

Visitors can choose how they experience each venue. Self-guided tours are open at any time and require no booking. Pre-recorded guided tours add commentary at key points, working like a traditional audio guide but in 3D. Live-guided tours are the standout feature: a subject expert leads a group of up to 15 visitors through the space, answering questions as they go. Think a school trip to Amsterdam or Edinburgh, without the travel costs or the coach journey.

The platform works across VR headsets, desktop browsers, smartphones and tablets, meaning students who don't have a headset at home are not excluded. In VR the experience is immersive and spatial; on other devices it functions more like a shared video call inside a 3D environment.